Client case study
We worked with ecommerce clients from different industries:
Health & Wellness
Beauty & Cosmetics
Pet Food & Treats
Period Care
High-Performance Body Care, where nature meets science.
Service: Influencer & Affiliate Growth Strategy
The situation: A values-driven D2C brand with a strong product and a clear mission, but no structured system for turning creator activity into measurable revenue. Influencer outreach was ad hoc, ROI was unclear, and the affiliate opportunity was untapped.
What we did:
→ Built a full tiered influencer strategy across nano, micro, mid-tier, and mega creators → Designed a seeding-to-affiliate conversion funnel to identify high-performing partners at low cost → Created a structured affiliate programme with three performance tiers and clear commission framework → Developed channel mix strategy across Instagram Stories, TikTok, YouTube, and podcasts weighted by conversion potential → Built KPI framework, CPO benchmarks, negotiation guidelines, and contract clause recommendations
The result: A complete, execution-ready influencer and affiliate system built to scale from BENELUX into new European markets, with a clear budget framework and a target CPO that protects margin from day one.