Founder of WellGrowth— Sustainable Growth for Conscious D2C Brands

Hi, I’m Katarzyna Biniek, a marketing strategist with international experience helping fast-scaling D2C brands turn authenticity into measurable growth.

I’ve led growth initiatives across Europe and beyond for consumer brands such as nuud and Snuggs, driving community engagement, building performance-focused campaigns, and expanding brands in competitive markets like femtech and clean beauty.

I founded WellGrowth to bring this expertise to purpose-led startups. My mission is to create data-driven, scalable growth frameworks that merge performance with authenticity — from influencer ecosystems, paid media and affiliate models to international expansion strategies. I work with brands that want to grow profitably without losing their purpose.

Because meaningful growth isn’t about scaling faster — it’s about scaling smarter, with integrity, impact, and intention.

Let’s Map Out Your Next 90 Days!